Market and demand
Who the customers are, how many there are and what they pay today, from sources a reader can check.
A feasibility study for a new project, an expansion or a funding application: the market, the costs, the projections and the risks, set out so a lender, an investor or a grant body can test them.
What a study covers depends on who will read it, but the core is the same.
Who the customers are, how many there are and what they pay today, from sources a reader can check.
What it takes to run: premises, people, suppliers, the set-up cost and the running cost.
Revenue, costs, cash flow and the funding need over the projection period, built from stated assumptions.
What happens to the result when the main assumptions move, so the risk is visible before the money is spent.
How the project is financed, from equity, bank debt or a grant, and what each source needs to see.
Payback, return and whether the project clears its own cost of capital.
What a reader of the study looks for first.
Assumptions
Stated
Every number traced to a source or a stated assumption, so it can be challenged
Cash flow
Timing
When the money goes out and when it comes back, not only the annual totals
Downside
Tested
What the project looks like if sales are slower or costs higher than planned
Funding
Matched
The funding mix set against what the project can carry
Four steps, in this order, every time.
We agree the purpose and the reader, a bank, an investor, a grant body or your board, because each looks for different things.
We send an information request list and collect the quotes, the costs and the market data the study rests on.
We build the projections and the scenarios, and test them against what the market and the costs actually show.
You get a written study the reader can test, and we walk you through it before it goes out.
If yours is not here, it is one email away.
To decide whether to go ahead, and to support a request for money: a bank loan, an investor's equity or a grant application. The same analysis serves all three, but each reader looks for different things, so the purpose is agreed first.
They overlap. A feasibility study asks whether the project works at all and under what conditions. A business plan sets out how an approved project will be run. Many funders ask for both, and the numbers in the two should agree.
A description of the project, any quotes and cost estimates you already have, and your own view of the market. We send an information request list at the start, so nothing has to be chased later.
Yes, and that is part of its value. A study that only confirms a decision already taken is of little use to a lender, and of less use to you.
A lender or an investor will test the assumptions anyway. It is better that the study has done it first.